In order to upgrade from windows 7 to 10, you need to install/upgrade to windows 10 1709, The newer versions no longer support the License Key for windows 7.
Need to make a replacement copy of your windows or office install media?
The Tool they have provides links to the official cd images from Microsoft Servers.
You will still need legal keys to use the downloaded media.
Here is Version 3.05 from that site incase the page is down.
The installer in the Ninite link will auto install the latest versions of the following programs:
Spy Bot Search and Destroy